Now Live
SS 2026

There is not a better week in the golf season, so we have launched our new golf brand, PIAIL. So as the season ‘officially’ starts we have started too. See our ‘Rory’ inspired tee, one of a kind, and remember to always Play. It. As. It. Lies. PIAIL.co.uk

PIAIL

Should you lose your ball, by it’s being taken up, or any other way, you are to go back to the spot, where you struck last, & drop another ball. Allow your adversary a stroke for the misfortune.

PLAY. IT. AS. IT. LIES

PIAIL Should you lose your ball, by it’s being taken up, or any other way, you are to go back to the spot, where you struck last, & drop another ball. Allow your adversary a stroke for the misfortune. PLAY. IT. AS. IT. LIES

NEW IN

PIAIL Cap, Plain and Simple
£22.50

Plain and simple 5 panel cap, one size, 100% organic cotton twill.

Full PIAIL silicone logo in releif, angled on the brim

  • 5 panel.

  • Structured front panel.

  • Pre-curved peak.

  • Self fabric strap with tri-glide recycled metal buckle.

  • Black Cap ONLY has PIAIL Logo on the peak.

PIAIL Chunky Knit Sweater
£65.00

Perfect for those chilly mornings, sun rising over the course and dew still on the ground. With simple bright and vibrant cyan icon logo embroidered on left breast. Imagine after a good first tee shot te warm feeling in this crew neck sweater.

50% organic cotton/50% recycled polyester. 5 gauge

  • Raglan sleeves.

  • Fully fashioned knit.

  • Ribbed collar, cuffs and hem.

  • Navy blue herringbone taped neck.

  • Recycled polyester is made from post-consumer waste.

Shown in Khaki images

Our RULE - Two Tone BaseBall Tee
£34.95

This Baseball Tee has two tone sleeve colours, is Enzyme washed, Double pre-shrunk, Tailored fit, Contrast collar and raglan sleeves, Twin needle hem. With the added detail of our PIAIL Rule printed on the back and an embroidered Cyan PIAIL icon logo to the front.

Side profile of a young man wearing a black PIAIL cap backwards and a grey sweatshirt with blue PIAIL breast logo, against a plain white background.

No matter the situation…

Play. It. AS. It LIES.

Our RULE - Two Tone BaseBall Tee
£34.95

This Baseball Tee has two tone sleeve colours, is Enzyme washed, Double pre-shrunk, Tailored fit, Contrast collar and raglan sleeves, Twin needle hem. With the added detail of our PIAIL Rule printed on the back and an embroidered Cyan PIAIL icon logo to the front.

Historic Numbers - Tee Shirt
£25.00

Our historic numbers tee shirt showcases one of, if not the greatest ‘over par’ rounds ever played, enjoy! With Masters Colours or White with Cyan and

The first UK&I Grand Slam!

100% organic combed cotton.Weight:180 gsm

  • Enzyme washed.

  • Straight fit.

  • 1x1 ribbed collar.

  • Reinforced shoulder seams.

  • Side seams.

  • Twin needle sleeves and hem.

 

ABOUT PIAIL: We Love this Game, what it teaches and the friendships you can make. Not so keen on some of the historic baggage that golf has, but we can only try to change perceptions and alter some of the odd rules some clubs still hang on to..

We are a small ‘Brand’, we try where possible to make to order, so delivery is a little slower, Sometimes. But we believe, like a good round, it takes a bit of time and the rest of the world can rush, we don’t.

So if fast fashion is your thing, We will let you play through… otherwise have a browse & Play. It. AS. It. Lies.

You put it there, and you know what we are going to say.

Play. iT. As. It. Lies.

PIAIL.Co.UK